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FIFA: Exceptionally, EA should now be neatly sheets

EA could actually lose the name license for his football franchise - reason for this is a justice with FIFA. Now it is known how much the football association for the license requires and how far the parties apart.

The license negotiations between FIFA and EA are extremely tense - a report of the New York Times now reveals why the publisher and the association apparently do not come to a denominator: FIFA wants much more money for the license , while EA preferably Would try more monetalization projects in soccer games.

FIFA: Name license in the floating

According to a report in the New York Times, the Association FIFA for the naming rights a total of more than a billion US dollars for a 4-year cycle require - This would correspond to twice the previous sum . In addition, the association would probably want to keep greater control over the brand in order to be able to close Deals with other gaming giants like Epic Games.

EA, on the other hand, believes that for licensing rights to pay such a high sum, and also has probably other ideas regarding exclusivity . In addition, EA would like to involve highlights of football matches and gaming tournaments in the games, as well as integrate monetization projects such as NFTs. (Source: New York Times)

Loses EA to Star Wars the next exclusive license?

The report shows that the publisher and the football association are currently pretty far apart from each other. After becoming known last week that EA thinks about a name change of the franchise, it is now clear what is this: Both parties want a larger piece of the cake and are not charged in each case.

For EA, this could mean that the publisher after Star Wars loses another well-known exclusive license , which in the future could be used by other developers instead.

Take a look at the gameplay trailer for FIFA 22 in the video:

EA and FIFA are in a billion-heavy dispute over the name license rights. In view of the recently published receivables, it currently does not look like that as the two parties would find in the negotiations.

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